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1999 - Saint Leo University - Educational Technology
Organizational Goals
& Effectiveness
I.
Organizational Goals and Their Attainment
1. Organization goals serve three main purposes:
(1) Establish future state.
(2) Rationale for the organization's existence or legitimacy.
(3) Set of standards.
2. Definition: Organizational Goals are statements that establish
the
desired future state an organization is attempting to achieve.
3. Organizational goals can be applied to three levels of the
organization.
4. Organizations have multiple constituents.
5. Organizations have short-term and long-term goals.
II. Goals at the
Highest Level: The Organization's Mission
1. Mission statements set forth the officially chartered purpose of
organizations.
2. Mission statements can vary.
III. Goals for Action: Operative Goals
1. Operative goals are stated in measurable outcomes.
2. Operative goals can take on a broad scope. Included are
the
following:
Market, Financial Performance, Resource, Innovation,
Productivity,
Management Development, Employee Performance and
Attitudes,
Social Responsibility and Ethical Behavior
V. Ethical Issues and Principles
1. Much of what organizational members do on a day-to-day
basis involves
ethics.
Ethical
dilemmas have five characteristics:
Actions have
consequences. Managers have alternatives and
can make
choices. Outcomes are mixed--not all of the consequences
are totally
positive or negative. Consequences are uncertain.
Decisions
that managers make have personal implications; they
affect
people.
2. Many frameworks of business ethics have been formulated.
Ethical
utilitarianism and ethical formalism. Ethical utilitarianism is based
on the works of
Jeremy Bentham. Ethical formalism is based on the
works of
Emanuel Kant.
VI. Purpose of
Goals and Objectives
1.
Goals and objectives at different levels serve different purposes. The
six major purposes
usually discussed are:
Guidance or direction, Motivation, Legitimacy, Standards, Structure
and Design,
Unification of Effort
VII. Managing Goals and Objectives
1. What are the goals?
2. Establishing goals.
3. Managing goals.
4. Goals are not always fully met.
5. Setting priorities; Sequencing of goals.
VIII. The Issue of
Effectiveness
Goals and effectiveness are certainly related.
1. Whether an organization is effective or not may depend on who
is asking
the question.
2. Internal effectiveness.
1) Efficiency.
2) Emotional or affective health.
3. The goal approach.
4. Resource acquisition and effectiveness.
5. Performance from the stakeholders' perspective.
II. Effectiveness: A Synthesis
1. Contradictions Model.
1)
Organizations face complex environments.
2)
Organizations have multiple conflicting goals.
3)
Internal and external stakeholders.
4)
Manage multiple and conflicting time demands.
2. Competing Values Model.
1) Human Relations.
2) Open Systems.
3) Systems Resources.
4) Goal Model.
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